There are three principal and distinct perspectives that have been taken by academics to study brand equity. Many have forecast horror scenarios for the labour market, whereas others have created strategic concepts to cope with it.
Companies today use marketing and branding to sell their products, but does a pretty picture really sell In the world of increasing competition companies need to differentiate their products or services to become successful. A brand is a sign that represents a company and also the connection between company and the audience Brand is a trade name which can distinguish from other product or service Intellectual property office, Many companies nowadays employ different techniques to leverage their brandings.
We are all branded ourselves to a certain degree, we announce ourselves through the clothes we wear, the products we buy and the car we drive, but why.