These two opposing views have different opinion about the social responsibility. This can be attributed to the fact that they do not pre-make their burgers and leave them under heat lamps to sit like McDonald's does. It is qualitative in terms that its purpose is to understand the social life.
McDonald's has to consider the degree of subjectivity of the various performance measures. Early work in this area proposed that there are two dimensions to the expectation construct: the level of service desired by the customer and the level of service predicted by the customer Anderson, ; Swan et al.
While there are variations in the specific styles adopted by the fast food operators a number of general defining characteristics can be identified. Place: Strategic location of most Mc Donald fast-food outlet is found in populated and easily accessible areas eg; retail areas,airports, busy street or most certainly locating closely where its top 3 competitors are also doing business eg;Burger King, Subway etc.
In the neighboring Costa Mesa, the establishment is a generic restaurant.