At a high level, you will want to describe how your technology works. Tips to help you win funding Keep these tips in mind to help you win the funding you are searching for: 1. Will you be advertising online? For example, it is very common to both sell direct and via distributors—you can purchase an iPhone directly from Apple, or go into a Target store and get one there.
Be prepared: Do your homework When you first reach out to an investor, plan to share solid financials and an impressive executive summary that piques their interest.
How will you acquire customers based on the market research of your target audience and competitive analysis?
Both venture capitalists and angel investors have the difficult task of balancing risk versus reward in their decisions. Explain how your technology works in simple, straightforward terms. Use storytelling to your advantage, but just like your Lean Plan, your pitch should be brief.
The problem and solution Start the opportunity chapter by describing the problem that you are solving for your customers. Demonstrate you can sustain your competitive advantage. Palo Alto Software develops software and tools specifically targeted for entrepreneurs and small-business owners.
This brings together all of the key elements of your plan and will often be the make or break document which decides whether commercial lenders or investors will have any interest in seeing the rest of your documentation or pursuing a relationship with you.